Creating, and using, a Marketing Plan is a critical aspect of any successful business or marketing operation. It provides clarity and direction on where to focus resources; what strategies to apply; what actions and activities are to be undertaken; and how these will be measured to understand success. An effective Marketing Plan is essential for any business so they can attract customers, build relationships & create advocates and superfans.
The One Page Marketing Plan is an approach and tool intended for marketers, entrepreneurs and solopreneurs who are looking to move to a more agile, flexible and ‘always-on’ way of marketing. It’s a plan that’s easily consumed & understood, so that it can be put into action quickly, gain results and then adapted and iterated to improve performance. It’s also one that you can share across the business and externally with partners to get buy-in, support and mobilisation.